Development of a Global CMS Platform and Website for FreshBooks

FreshBooks needed a new website based on React and Gatsby, as well as a CMS adapted to the requirements of a global platform.

The biggest challenge was migrating the entire content management system to new technologies so that the website could be better optimized for SEO, usability, and the loading time of images and other content.

The project also required rebuilding the platform so that it could support several countries across America and Europe, as well as Spanish, French, and English language versions.

Edge One Solutions supported FreshBooks by providing IT specialists responsible for developing the new web platform and rebuilding the content management system.

The scope of support included migrating from WordPress to a new CMS, developing the necessary content management features, and implementing technologies supporting website performance and scalability.

The team also supported adapting the platform to multiple markets and languages, as well as work related to quality, automation, and the stability of the delivery process.

As part of the project, the content management interface was rebuilt, replacing WordPress with a new CMS adapted to FreshBooks’ requirements.

The platform was based on a modern web stack, including React and Gatsby, supporting improvements in performance, usability, and the technical foundations of SEO.

The solution was prepared for global availability, with support for multiple countries and languages, enabling FreshBooks to manage content more efficiently across different markets.

For SaaS companies, a website is not only an information channel, but also an important part of user acquisition, market education, and international sales scaling.

The FreshBooks project shows that rebuilding the CMS and frontend layer can support SEO, performance, usability, and faster content management across multiple markets.

For organizations developing global SaaS products, similar solutions can improve content control, shorten the time needed to publish changes, and provide a more consistent user experience across language versions.