From preparing meals in a home kitchen, through interviewing a candidate in the recruitment process, to strengthening protection against cybercriminals – the use of AI (Artificial Intelligence), or artificial intelligence, seems limitless in everyday life. What is AI and how does it work? See how artificial intelligence is revolutionizing the IT, medical and entertainment industries.
What is AI?
How can AI be defined?
There are many definitions of artificial intelligence. The broadest of them describes AI (Artificial Intelligence) as a field of science that studies the mechanisms of human intelligence and then implements analogous solutions in systems that support – or even replace – humans in some activities in the private and professional sphere.
How does artificial intelligence work and what are its technological foundations?
How does AI work? Artificial intelligence uses, among others, machine learning algorithms, natural language processing technology and deep processing of complex data to “feel” the role of a human as best as possible and even surpass them in analytical abilities. In addition, AI is based on neural networks that imitate the human brain.
What are the key features and types of AI?
The basic types of AI are:
- weak (narrow) AI – performs a narrow range of tasks, e.g. answers simple questions as a personal digital assistant,
- strong (general) AI – allows for solving complex problems, e.g. analysis of employee feedback in a survey conducted in a company. The theory assumes that strong AI should have creativity and imagination equal to that of humans,
- artificial (superhuman) superintelligence – this is a concept of the future. If it is created, it will exceed human capabilities in every aspect.
The most popular is generative AI, which replaces humans in creating multimedia.
What are the applications of artificial intelligence in everyday life?
How does AI support the development of technology and home appliances?
The use of AI in everyday life supports the creation of a smart home, i.e. one in which automated technology manages accessories and devices, creating ideal conditions for residents. Smart household appliances analyze user behavior based on built-in sensors, and then adjust their operation to the preferences and habits of residents. What’s more, household members can manage devices using applications that even allow for the detection of potential failures.
How does AI impact business and management?
AI automates marketing, increasing the effectiveness of sales campaigns and improving the business results of the organization. In addition, AI tools in business:
- eliminate repetitive tasks,
- reduce errors caused by the human factor,
- accelerate data analysis for customer segmentation,
- facilitate strategic decision-making,
- reduce the burden on the customer service office using chatbots and voicebots.
How is artificial intelligence used in education?
Although digital transformation has not made it to Polish schools on a large scale, artificial intelligence can support teachers in preparing for lessons. The youngest generations, whose development is accompanied by technological progress, expect more attractive forms of teaching than reading a traditional textbook and solving exercises in a notebook. Thanks to artificial intelligence, teachers can create interesting audiovisual materials with elements of gamification that engage even the least focused students.
What applications of AI can we find in medicine and healthcare?
Digital medicine will provide access to remote healthcare for people from small towns and those excluded by communication. AI will make it easier for doctors to diagnose remotely – the interview will be much easier and more accurate than in the case of traditional teleconsultations. Advanced sensors already allow for the analysis of heart rate, sleep quality or stress levels.
How is AI changing entertainment and media?
The use of AI in media and entertainment is mainly focused on supporting content creation – in the form of graphics, photos, films, texts or podcasts. Importantly, the average recipient of mass media is skeptical about content created solely by AI. The broadcasts generated by artificial intelligence on OFF Radio Kraków in the fall of 2024 were assessed exceptionally critically by listeners.
Is AI present in human communication and interaction?
How does AI support social media interactions?
Artificial intelligence is changing reality, including the ways consumers communicate with companies through fan pages on social media. Not only companies are implementing chatbots that provide answers to the interlocutor’s questions – selected from a list or asked by them. Instagram influencers use automation in private messages to increase the effectiveness of sales campaigns. The recipient only needs to type one word and receive a response with links to paid products or their free samples.
How is artificial intelligence developing voice assistant technologies?
Voice assistant technologies, including voicebots, relieve, among others, consultants in the customer service department, who can deal primarily with complex cases. Artificial intelligence automates, among others, rescheduling visits to a medical facility, checking the status of an order in an online store or initial verification of a candidate’s competences in the recruitment process.
How does AI affect the personalization of online content and experiences?
The use of AI in e-commerce allows for more accurate and faster analysis of consumer behavior in online stores. Thanks to this, companies can better adapt communication to customers in e-mail marketing, design more effective marketing campaigns and improve the offer based on conclusions from opinion analysis. AI also facilitates the planning of seasonal activities, especially during hot periods, contributing to the scaling of sales.
How does AI impact security and privacy?
How does AI support digital security systems?
AI processes huge data sets at a rapid pace, allowing it to rapidly learn previously unseen, complex threat patterns. This makes AI highly effective in detecting and repelling cyberattacks. It also relieves specialists of the need to analyze security systems for vulnerabilities, prioritizes alerts, and automates repetitive processes. In addition, AI optimizes code, increasing its quality and eliminating errors.
Does AI help protect personal data?
Yes, because AI improves digital security systems by identifying and eliminating cyberattacks. Moreover, AI plays an important role in biometric authentication, which involves confirming identity based on biological (e.g., the iris of the eye) and behavioral (e.g., the speed of keystrokes) characteristics. If an AI-powered application detects an unusual user movement, it blocks further actions that could lead to the theft of confidential data.
AI FAQ
How does artificial intelligence affect the job market?
AI reduces the demand for employees primarily in positions based on repetitive, schematic tasks, i.e. ideal for automation. Will artificial intelligence have a destructive impact on the job market, increasing unemployment? No, because it will create new positions – requiring soft skills and technological knowledge. The professions of the future will balance between human relationships and communication with AI in applications.
Can AI replace humans in creative professions?
According to expert predictions, AI will not replace humans in creative professions in the near future, especially those that require unconventional thinking, going beyond patterns, and emotional intelligence. Employees associated with the multimedia industry are afraid of being replaced by artificial intelligence that generates animations, graphics, photos, or films, but they should note that this creativity is generic in nature, and AI makes mistakes. It still needs human supervision.
What are the main challenges related to the development of AI?
The main challenges related to the development of AI concern the issue of cybersecurity and copyright – both in the context of their infringement by artificial intelligence and the coverage of AI products by them. Currently, its work does not constitute a work within the meaning of Polish law. Models use huge amounts of data downloaded from the network for learning – regardless of the source. For this reason, corporations such as Reuters block access to the site for AI crawlers.
Is AI safe?
AI affects data security in two ways. On the one hand, AI’s analysis of code for vulnerabilities allows for more effective protection against virtual attacks on companies. On the other hand, AI has become a tool in the hands of cybercriminals who use, among other things, deepfake technology to extort personal data. In addition, users of AI-based applications should familiarize themselves with the rules for using data entered into programs.
